Nourish Your Family with Wellbeing

GOAL:

To increase the demand of USA Pears, Washington Apples, and Northwest Cherries in the Mexican market, by raising consciousness about the importance of these fruits and the benefits they bring to the daily diet.

IDEA:

Nutrition workshops were conducted inside and outside Soriana stores, as well as 15 and 30 second videos with the image of Dr. Diane Perez as spokesperson for our campaign, to add credibility and truthfulness to our messages.

RESULTS:

The nutrition workshops covered 361 stores from Soriana, completing 722 days of tastings in the most important cities in the country: Mexico, Guadalajara and Monterrey. They reached 106,508 consumers, and brought an average sales increase of 252% compared to a regular period. Apples sales increased by 277%, pears increased by 263%, and cherries by 216%.

With the video in Walmart stores we were present in 56 stores of the three most important cities in the country: Mexico, Guadalajara, and Monterrey.